PARAGRAPH FIVE AUDIT PERIOD SUMMARY

AVERAGE NET CIRCULATION: See audit period detail (H). AVERAGE GROSS DISTRIBUTION: See audit period detail (F). NET PRESS RUN: See audit period detail (A).

AUDIT PERIOD DETAIL

A. 1. NET PRESS RUN: Average net press run during the audit period indicated. The net press run average does not include press waste, or start‐up copies.

B. 1. OFFICE / FILE: Undistributed editions maintained by the publisher for office purposes. Office / File editions do not qualify as controlled, paid, or sponsored distribution.

C. CONTROLLED DISTRIBUTION (NON‐PAID): Editions distributed by the publisher free of charge.

1. HOME DELIVERY: Editions delivered by private carrier to single family residences, and/or multi‐family residences, and/or businesses.
2. CONTROLLED BULK / DEMAND DISTRIBUTION: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns.
3. MAIL: Editions delivered by United States Postal Service mail to single family residences, and/or multi‐family residences, and/or businesses.
4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.
5. OTHER:

D. PAID DISTRIBUTION: Editions distributed by the publisher through paid subscription or other monetary exchange with individual readers.

1. HOME DELIVERY: Editions distributed by private carrier to paid subscribers in single family residences, and/or multi family residences, and/or businesses.
2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers. Subject to paragraph 5E returns.
3. MAIL: Editions delivered by United States Postal Service mail to paid subscribers in single family residences, and/or multi‐family residences, and/or businesses.
4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.
5. OTHER:

E. SPONSORED / VOLUNTARY PAID DISTRIBUTION: Editions distributed by the publisher that are sponsored by a third party monetary exchange.

1. HOME DELIVERY: Editions delivered by private carrier to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.
2. SINGLE COPY: Editions distributed to newsracks, newsstands, and/or area retail businesses and available to individual readers on a voluntary pay basis. Subject to paragraph 5E returns.
3. MAIL: Editions delivered by United States Postal Service mail to sponsored subscribers in single family residences, and/or multi‐family residences, and/or businesses.
4. RESTOCK / OFFICE SERVICE: Editions maintained and distributed by the publisher for restock of voluntary or sponsored newsracks, newsstands, area retail businesses, office deliveries, and advertising purposes during the edition cycle. Subject to paragraph 5E returns.

F. 1. AVERAGE GROSS DISTRIBUTION: Average gross distribution for the audit period indicated. (Total of controlled distribution (A), paid distribution (B), and sponsored distribution (C)).

G. 1. UNCLAIMED / RETURNS: Distributed editions returned to the publisher unsold and/or unclaimed during the edition cycle *(See paragraph 12 for CVC return/unclaimed confirmation.)

H. 1. AVERAGE NET CIRCULATION: Average net circulation for the audit period indicated. (Total of controlled distribution (C), paid distribution (D), and sponsored distribution (E) minus unclaimed / return (G)).

PARAGRAPH SIX (A)

UNIQUE VISITORS: A unique visitor to a website where the user registers or where the user is identified or marked by a cookie, IP address, or other ID that is attached to the browser within the defined cycle. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information. PAGE VIEWS: The transmittal of a full page contained within the website to the user’s browser.

PARAGRAPH SIX (B)

UNIQUE DIGITAL EDITION VISITORS: Unique visitors to a digital edition publication where the user registers or where the

user is identified or marked by a cookie, IP address, or other ID, within a defined time period (i.e. day, week or month). A unique visitor counts once within the timescale. A visitor can make multiple visits. Limitations apply to the measurement of unique visitors. Please see CVC Rules & Regulations for further information.

DIGITAL EDITION PAGE VIEWS: Requests for files whose types are defined as pages; transmittals of full pages contained within the digital edition publication to the user’s browser. Several page views are expected to be logged per Visit/Session.

8. Average Print Circulation History

9. Distribution by Zip Code (6/29/2009 Edition) Wednesday 10. Distribution by County (6/29/2009 Edition) Wednesday

ZIP CODE	CITY / AREA	COUNTY	HOME DELIVERY	CONTROLLED BULK	MAIL	OFFICE / RESTOCK	TOTAL
55014	Lino Lakes	Anoka	0	829	0	0	829
55070	Saint Francis	Anoka	0	1,033	0	0	1,033
55092	East Bethel	Chisago	0	829	0	0	829
55109	Maplewood	Ramsey	0	600	0	0	600
55112	New Brighton	Ramsey	0	828	0	0	828
55112	Arden Hills	Ramsey	0	600	0	0	600
55113	Roseville	Ramsey	0	600	0	0	600
55115	White Bear Lake	Washington	0	600	0	0	600
55117	Little Canada	Ramsey	0	600	0	0	600
55119	Maplewood	Ramsey	0	600	0	0	600
55126	Shoreview	Ramsey	0	600	0	0	600
55126	Roseville	Ramsey	0	600	0	0	600
55127	Vadnais Heights	Ramsey	0	600	0	0	600
55301	Albertville	Wright	0	675	0	0	675
55303	Ramsey	Anoka	0	1,033	0	0	1,033
55304	Andover	Anoka	0	1,034	0	0	1,034
55304	Ham Lake	Anoka	0	828	0	0	828
55309	Big Lake	Sherburne	0	675	0	0	675
55311	Maple Grove	Hennepin	0	650	0	0	650
55316	Champlin	Hennepin	0	675	0	0	675
55330	Elk River	Sherburne	0	675	0	0	675
55362	Monticello	Wright	0	675	0	0	675
55369	Maple Grove	Hennepin	0	650	0	0	650
55374	Rogers	Hennepin	0	675	0	0	675
55376	Saint Michael	Wright	0	675	0	0	675
55398	Zimmerman	Sherburne	0	675	0	0	675
55421	Columbia Heights	Anoka	0	829	0	0	829
55428	Brooklyn Park	Hennepin	0	650	0	0	650
55428	Crystal	Hennepin	0	650	0	0	650
55429	Brooklyn Park	Hennepin	0	650	0	0	650
55432	Spring Lake Park	Anoka	0	1,034	0	125	1,159
55433	Coon Rapids	Anoka	0	1,033	0	0	1,033
55434	Blaine	Anoka	0	829	0	0	829
55443	Brooklyn Park	Hennepin	0	650	0	0	650
55445	Brooklyn Park	Hennepin	0	650	0	0	650
55448	Coon Rapids	Anoka	0	1,033	0	0	1,033
55449	Blaine	Anoka	0	828	0	0	828
55569	Maple Grove	Hennepin	0	650	0	0	650
TOTAL			0	28,000	0	125	28,125

COUNTY	CITY / AREA	HOME DELIVERY	CONTROLLED BULK	MAIL	OFFICE / RESTOCK	TOTAL
Anoka	Andover Blaine Columbia Heights Coon Rapids Ham Lake Lino Lakes Ramsey Saint Francis Spring Lake Park	0	10,343	0	125	10,468
Chisago	East Bethel	0	829	0	0	829
Hennepin	Brooklyn Park Champlin Crystal Maple Grove Rogers	0	6,550	0	0	6,550
Ramsey	Arden Hills Little Canada Maplewood New Brighton Roseville Shoreview Vadnais Heights	0	5,628	0	0	5,628
Sherburne	Big Lake Elk River Zimmerman	0	2,025	0	0	2,025
Washington	White Bear Lake	0	600	0	0	600
Wright	Albertville Monticello Saint Michael	0	2,025	0	0	2,025
TOTAL		0	28,000	0	125	28,125

11. Verification of Receivership & Readership

Home Delivery and Mail Distribution Tidbits of the North Metro did not report significant home delivery or mail distribution during the audit period. Mail distribution was verified through the review of USPS mail statements and additional publisher support documents. Home Delivery was verified through the review of carrier statements and additional publisher support documents.

12. Verification of Distribution

Controlled Bulk / Demand Distribution The Circulation Verification Council interviewed and/or visited controlled bulk/demand distribution locations chosen randomly from the publication’s delivery list. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. CVC interviews indicate that 100% of reported controlled bulk drop locations indicated they received Tidbits of the North Metro on a regular basis. CVC interviews indicate that less than 10% of Tidbits of the North Metro’s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle.

13. Paid Reporting Analysis

14. Council Audit Statement

Circulation Verification Council (CVC) reviewed the printing, distribution, circulation, and general business records of this publication for the purpose of compiling this information. The review was completed using Council audit procedures considered necessary under the circumstances of the audit in compliance with CVC Rules and Requirements. In our opinion, this report fairly and accurately represents the publication's printing, distribution, and circulation for the period indicated.

www.cvcaudit.com

If this report is presented after December 31, 2010 please call the toll‐free number listed below.

Tidbits of the North Metro ‐Spring Lake Park, MN ‐01‐2563 ‐Supplemental Readership Study

The Circulation Verification Council interviewed 306 readers in the primary market areas indicated in publication’s CVC audit report. The purpose was to identify the number of residents who indicate they have read at least two of the last four issues of the publication, and gather readership study information useful for advertising purchase decisions. Market statistics estimates appearing in CVC reports are obtained from EASI Software. The population studied consisted of adults age 18 and over, living in households within the survey area. Within this area, each household and each adult within the household had a known (or “nonzero”) probability of being selected for the sample. Interviews were conducted solely with pre‐designated respondents and no substitutions were permitted. The verification and readership study took place throughout the audit cycle between the hours of

5:30 PM and 8:30 PM and 10:00 AM and 2:00 PM. Initial interview attempts were spread evenly across all survey days (i.e., Tuesday through Saturday). A minimum of 250 completed interviews is required with no more than one interview per household. Interview Procedures: To ensure the highest degree of comparability and to facilitate the auditing process, a standard, consistent, specified list of interview questions was asked. Interviews were conducted by CVC with supervision, interview training, and monitoring capabilities. Interviews were conducted over a minimum period of four weeks to minimize the impact of weather and/or special news stories. Every effort was made to ensure that interviews were assigned randomly by day and that an approximately equal number of interviews were completed on each interviewing day. Where appropriate, data was balanced and/or weighted by ZIP code using up‐to‐date known demographics: gender, age, number of adults in household and ethnicity in those cases where one minority comprised no less than ten percent of the total population. Non‐responses to any single question were eliminated from the survey. In all cases, at least six attempts were made to contact all pre‐designated respondents. The telephone rang a minimum of six times each time a number was dialed before the attempt was classified as a “no answer.” Each number was dialed at different times and, as necessary, on different days. Every effort was made to surmount language, cultural, behavioral and other barriers to a successful interview; and to the extent feasible, callbacks were scheduled on a random basis. At least one callback attempt per respondent was made on a weekend. During the interview process, no questions were asked prior to the newspaper readership question, with the exception of a qualifying question designed to determine the ZIP code of recipient residence; and a general warm‐up call explanation designed to put the respondent at ease. Warm‐up questions did not include any reference to the publication itself or the nature of the study. This study followed recommended guidelines developed in part from the Advertising Research Foundation (ARF) newspaper readership guidelines. Survey totals may not equal 100% due to rounding. The Circulation Verification Council estimates that all the information in this survey has a maximum error margin of +/‐2.5 at the 95% confidence level. *0 Survey respondents were interviewed during the verification of home delivery and mail distribution. 306 Survey respondents reported reading a minimum of two of the last four issues through single copy, controlled bulk, or pass along distribution.

• Average readers per edition during the audit period: 2.25*

*Readership estimates compiled from 2009 CVC circulation & readership study data.

1. Tidbits of the North Metro is distributed regularly in your area. Do you regularly read or look through Tidbits
2. of the North Metro? YES 306 Survey Respondents
1. Do you frequently purchase products or services from ads seen in Tidbits of the North Metro? YES 214 69.9% NO 92 30.1%
2. How long do you keep the Tidbits of North Metro before discarding it? 57% Two weeks or less 13% Three weeks 13% One month 17% More than one month
3. Please select the category that best describes your age. Reader Market Demographics Demographics

01% 05% 18 ‐20 04% 08% 21 ‐24 20% 20% 25 ‐34 23% 23% 35 ‐44 25% 20% 45 ‐54 18% 13% 55 ‐64 08% 06% 65 ‐74 02% 05% 75 years or older

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1. What category best describes your combined annual household income for last year? Reader Market Demographics Demographics 04% 12% Under $25,000
2. 32% 21% $25,001 ‐$49,999 37% 22% $50,000 ‐$74,999 13% 19% $75,000 ‐$99,999 11% 19% $100,000 ‐$149,999 03% 07% Over $150,000
1. What is the highest level of education you have obtained? Reader Market Demographics Demographics 02% 07% Some High School or Less

31% 37% Graduated High School 37% 29% Some College 24% 21% Graduated College 06% 06% Completed Post Graduate

7. Which of the following products or services do you plan to purchase during the next twelve months? 13% New Automobile (% = Positive respondents) 12% Used Automobile 18% Antiques / Auctions 39% Furniture / Home Furnishings 18% Major Home Appliance 14% Home Computers 32% Home Improvements / Supplies 34% Television / Electronics 17% Carpet / Flooring 67% Automobile Accessories (tires, brakes & service) 59% Lawn & Garden 21% Florist / Gift Shops 35% Home Heating / Air Conditioning (service, new equipment) 42% Vacations / Travel 04% Real Estate 80% Men’s Apparel 82% Women’s Apparel 49% Children’s Apparel 01% Boats / Personal Watercraft 30% Art & Crafts Supplies 21% Childcare 45% Education / Classes 14% Attorney 21% Veterinarian 15% Chiropractor 24% Financial Planner (Retirement, Investing) 61% Tax Advisor / Services 27% Health Club / Exercise Class 30% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning) 07% Weight Loss 35% Lawn Care Service (Maintenance & Landscaping) 53% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo) 72% Pharmacist / Prescription Service 22% Cellular Phone New/Update Service 83% Dining & Entertainment 20% Jewelry 10% Wedding Supplies 31% Athletic & Sports Equipment 04% Farm & Ranch Supplies 05% Motorcycle / ATV / RV

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Tidbits of the North Metro Spring Lake Park, Minnesota 01-2563

Key to Features

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County Boundary Zip Code Boundary